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Sky launches streaming service Now TV in the UK.

Now TV due for UK launch

Now TV due for UK launch

Sky is due to launch its streaming Now TV service across Britain tomorrow, offering pay-per-view or subscription based television content.

As we reported back in March, Now TV is aimed at non-Sky customers who wish to stream original Sky programming and bought-in content, direct to a device of their choosing: Mac, PC, tablet, smartphone, Smart TV, YouView set-top box, Xbox 360 or PlayStation 3.

Set up to rival Netflix and LoveFilm on the movie side of things, pricing for a single-view ranges from 99p to £3.49, or you can choose to buy a £15 monthly pass.

Initially, this looks steep compared to its competitors’ £5.99 for Netflix, or £4.99 LoveFilm per month, so Sky is hoping that it’s breadth of films is enough to convince customers to use the service.

Alongside movies at launch, some sporting events will also be available – including Champions and Premier League football – with an entertainment package slated for later in the year that should take in shows from Sky 1, Sky Atlantic, Sky Arts and Sky Living.

Now TV will be on offer for Mac and PC to begin with, followed by an iOS app in August and more support for other devices coming later in the year.

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