Samsung announces the world’s first OLED TV
The next generation of TVs is coming as a stunning 55-inch Samsung OLED model goes into production.

OLED TVs – the big, bright future of television.
First there was LCD, then LED, now OLED TV, with Samsung leading the way and LG following close behind. By Christmas, OLED TVs will be everywhere but what does this new technology mean for you?
The move from LCD to LED provided a new way of lighting the TV’s display, enabling better colour reproduction, thinner designs and lower power consumption.
OLED replaces the LCD display with a new technology that integrates its own lighting, so instead of being backlit by a tube or a series of LEDs, each individual dot on the screen has its own built-in illumination.
This move enables even thinner displays and will improve the picture quality even further – Samsung says OLED provides a 20% improvement in colour reproduction over its best LED technology.
The new Samsung ES9500 55-inch TV is the world’s first full-scale production OLED TV. Alongside the stunning picture it has gesture and voice control, Smart TV internet capabilities, an active 3D picture and the option to watch two different 2D programmes at the same time using the 3D glasses.
The Samsung ES9500 is expected to go on sale in the second half of 2012 and will retail for around $9,000 (no word yet on a UK price). Click here to find out more.
