The cookie has crumbled
New EU internet laws force companies to seek cookie consent.
Many sites won’t work the same way without cookies
Cookies sounds so temping but when it comes to web browsing they’re little files that sites can store on your computer or device, containing details on your browsing habits.
The change in law means that from 27 May 2012 all businesses must request consent from visitors before storing a cookie on their machine. The most likely way being with a pop-up window request.
In themselves, cookies can be very useful things, retaining your preferences for a certain site so it can deliver your preferred areas of content.
Many sites however are using the information to target advertising without the knowledge of visitors.
As the deadline is already upon us it’s expected that the majority of sites won’t be in compliance with the new rule. With fines of up to £500,000, the Information Commissioner’s Office is expected to take a soft approach at first.
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