The real Instagram camera

The concept Socialmatic Instagram camera is confirmed as a real Polaroid project.

In May 2012 ADR Studio created a concept Socialmatic Instagram look-a-like camera. It’s a real camera capable of taking photos and printing them out on the spot – for a bit of real-life photo sharing.

It seems that Instagram liked the idea so much, it has signed up instant-photo specialists Polaroid to make the camera a reality.

Antonio de Rosa the CEO of Socialmatic was understandably excited describing this as: “a small revolution in digital photography, filling the gap between virtually and reality.”

The camera isn’t expected to arrive until 2014, it seems Polaroid can’t do everything instantly.

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